Your advisor gave you the playbook.We build it.
FIG is a modern franchise execution partner. We build your sales systems, onboarding infrastructure, communication hubs, and operational tools — custom for your brand, live in 60 days.
Your advisor told you what to build. Nobody showed you how - or stuck around to help.
You hired a franchise consultant. They gave you a development plan, a recommended tech stack, and a list of vendors. Then they moved on to their next client. Now you're stuck figuring out implementation - choosing between platforms that weren't built for your size, paying for features you'll never use, and trying to make five disconnected tools talk to each other. Meanwhile, your team is doing the work these systems were supposed to handle.
That's the gap FIG fills. We're not advisors - we're execution partners.
Enterprise Tools, Emerging Brand Budget
Your advisor recommended FranConnect, HubSpot, or Salesforce. You signed up, paid the onboarding fee, and now you're using 10% of it at 100% of the cost. These platforms are built for 500-unit brands - not a 20-unit brand figuring out its next phase of growth.
Consultants Deliver Decks, Not Systems
You're paying $1K–$10K/month for strategy meetings and franchise development plans. But when it comes time to actually build the CRM pipeline, the onboarding workflow, the communication hub - you're on your own. The advisor's job ends where the real work begins.
Your Team Is Doing Work the System Should Handle
Manual lead follow-up. Copy-paste onboarding emails. Scattered franchisee communications across text, email, and WhatsApp. Your corporate team is stretched thin - not because they're not capable, but because the infrastructure was never built to support them.
Every layer of your franchise operation — modernized and connected.
Hover over each module to see it in action. Every system is custom-built for your brand and integrated into a single operating platform.
Franchise Sales Infrastructure
We build your complete franchise sales pipeline - lead capture, automated nurture sequences, speed-to-lead response, and discovery call booking.
Franchisee Onboarding System
From signed agreement to grand opening in a structured, automated workflow. Milestone tracking, task assignments, and owner communications.
Franchisee Support Tools
AI-powered knowledge base trained on your ops manual. Instant answers 24/7 in your brand's voice, plus ticketing and field visit scheduling.
Franchisee Communications
One branded destination for everything franchisees need - announcements, resources, SOPs, training modules. No more scattered emails.
Platform Consolidation
We audit every tool you're paying for, cut redundancy, and consolidate into one unified system. Most brands save $30K-$50K annually.
Training & Handoff
Every system includes hands-on training. Live sessions, recorded walkthroughs, and documentation. Your team runs it day one.
Custom-built for your brand. In your voice. Your team trained to run everything.
What Your Advisor Recommends vs. What FIG Actually Builds
At 5–75 units, you don't need the same platform a 500-unit brand uses - and you shouldn't pay for one. Here's how the options compare for franchisors at your growth stage.
| Function | What Advisors RecommendAnd what it actually looks like | What FIG BuildsCustom, tested, and running |
|---|---|---|
| Franchise Sales | FranConnect or HubSpot CRM. $15K–$40K/yr. Your team configures it. Leads still go cold. | ✓ Custom sales pipeline with automated nurture, speed-to-lead response, cold lead reactivation, and discovery call booking. Built, tested, and running. |
| Onboarding | A franchise consultant's onboarding checklist delivered as a PDF or spreadsheet. | ✓ Automated 60-day onboarding engine with milestone tracking, task assignments, and progress reporting. Consistent every time. |
| Communications | "Use Franchise Blasts" or "set up a SharePoint site." $5K–$15K/yr. | ✓ Branded communications hub - updates, resources, SOPs, training, and support - all in one place. One source of truth. |
| Support | 400-page ops manual as a PDF. Or a $12K/yr support portal. | ✓ AI-powered knowledge base trained on your actual manual. Instant answers, 24/7, in your voice. |
| Tech Stack | A list of 4–6 "recommended" vendors. $50K–$90K/yr combined. | ✓ One consolidated system. All platform costs included in your retainer. Unlimited users. |
| Training | A 2-hour onboarding call with each vendor. | ✓ Hands-on training sessions, recorded walkthroughs, and documentation custom to your setup. Your team runs it. |
| Ongoing Support | Monthly advisory calls. Implementation is your problem. | ✓ Fully managed by FIG. Ongoing optimization, system updates, and scaling support as you grow. |
From scattered tools to a running system. 60 days.
The Audit
We map your entire current operation - CRM, onboarding, support, communications, every tool you're paying for. We document every workflow, identify every bottleneck, and build your custom system blueprint. You'll see exactly what we're going to build and why before we write a single line of code.
The Build
We build your unified operating system - sales pipeline, onboarding engine, support hub, communication tools, reporting dashboards. Everything custom to your brand, integrated into your existing workflows, and designed around your team's actual processes.
Migration, Testing & Training
We migrate your data from legacy platforms, test every automation against real scenarios, and train your team to operate everything. Live training sessions, recorded walkthroughs, and custom documentation. Your team doesn't just get a new tool - they get the knowledge to run it.
Go-Live
We flip the switch. Your team has one clean system. Your franchisees have one branded hub. We step into our ongoing role as your managed partner - optimizing, updating, and scaling with you as your brand grows.
How we rebuilt the operational infrastructure for a 40-unit QSR franchise - in 60 days.
The Situation
A rapidly growing 40-unit quick-service restaurant franchise had outgrown its tools. Six franchise development reps were working off shared spreadsheets with no lead scoring or automated follow-up. Manual lead response was taking 24+ hours. Onboarding was inconsistent. Communications were scattered across email chains, group texts, and shared drives. They were paying for enterprise tools they barely used.
What We Did
Over a 60-day engagement, FIG rebuilt the brand's operational infrastructure from the ground up - custom-built to their specific processes, in their brand's voice, with every team member trained to operate the new systems.
- Replaced their fragmented CRM with a unified franchise sales pipeline - automated nurture, cold lead reactivation, and speed-to-lead response under 2 minutes
- Built a structured onboarding system from signed agreement to grand opening - automated milestones, task tracking, and owner communications
- Consolidated 5 departments onto one platform, eliminating $40K+ in annual software costs
- Trained the corporate team on every system with live sessions and recorded documentation
Systems that scale with your franchise
Every engagement is scoped to your brand's specific needs and growth stage. Most brands invest between $1,500–$4,000/month depending on the scope of the build and ongoing management.
All platform costs are included - no separate software fees, no per-seat charges, no surprise invoices. Book a strategy call and we'll give you a clear, transparent quote within 48 hours.
Get a Custom Quote →Built from inside the trenches. Not a boardroom.
FIG was built by operators who spent the last decade inside a 100+ location national franchise brand. We designed the CRM pipelines that managed thousands of franchise leads. We built the onboarding systems that launched hundreds of new locations. We created the field operations tools, communication hubs, and support infrastructure that kept a growing network running.
When they saw emerging franchise brands paying $50K–$90K/year for enterprise platforms that didn't fit - and franchise consultants charging $10K/month for strategy with no execution - they built FIG to fill the gap.
FIG brings the same operational infrastructure they built for a 100-unit brand to emerging franchisors at 5–75 units - custom-built, fully managed, at a fraction of the cost.
Questions we hear on every strategy call
Honest answers to what franchise founders actually ask before moving forward.
We're already looking at FranConnect. Why not just go that route?
FranConnect is built for 500+ unit enterprises - at 10–75 units, you'll pay $15K–$40K/year with a 6–12 month implementation, and you'll still need someone to configure it for your brand. FIG delivers comparable capabilities, custom-built for your specific processes, at a fraction of the cost - and your team is trained to run it from day one.
We already have a franchise consultant we work with.
Good - we're not here to replace them. Your consultant builds the strategy. FIG builds the systems that make that strategy executable. Many of our clients come to us because their advisor recommended tools and workflows that nobody was actually implementing. That's our lane.
What makes you different from a marketing agency or tech shop?
We're franchise operators first. We've spent a decade inside a 100+ location brand, building the systems we now deploy for emerging franchisors. A marketing agency will build you a website. A tech shop will set up your CRM. FIG builds your entire operational infrastructure - sales, onboarding, communications, support - custom for your brand, and trains your team to run it. We understand franchising because we've lived it.
Do we keep everything if we leave?
Yes. You own everything we build - your data, your automations, your workflows, your entire operating system. If you ever part ways with FIG, you keep the keys. We don't hold your infrastructure hostage behind a proprietary platform.
We're too small to invest in this right now.
We work with brands as small as 5 units. Brands that build systems early scale smoothly to 50. Those that wait spend a year retrofitting while franchisees suffer. FIG is priced for where you are now.
What does this actually cost?
Every engagement is scoped to your brand's specific needs and growth stage. Most brands invest between $1,500–$4,000/month depending on the scope of the build and ongoing management. All platform costs are included - no separate software fees, no per-seat charges, no surprise invoices. Book a strategy call and we'll give you a clear, transparent quote within 48 hours.
We have someone internal who handles our tech.
They'll appreciate it. We build the architecture - they run it day to day. We hand them something solid, documented, and maintainable.
The network for franchisors who build smarter, not bigger.
A free community of franchisors building with modern tools and sharing what works. Inside:
- A network of operators scaling with modern infrastructure
- Templates, guides, and playbooks from a decade in franchise ops
- Discounted platform access and tools
- Real conversations about what's working - not theory
Free to join. Built for franchisors who'd rather build systems than put out fires.
Franchise Intelligence Blog
View All Articles →Stop paying for platforms. Start running systems.
Book a 30-minute strategy call. We'll audit your current stack, show you where you're overspending, and map out a system we build, deploy, and train your team to run - so it never lands on your plate.
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